Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties on the globe. Its global achievement wasn't built as a result of common advertising or mainstream trends, but via a Daring philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the world expansion.
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CDG acquired Global attention by presenting apparel that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with pictures taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter selection handled the notion in the persona,[15] the various ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine With all the masculine.
CDG constructed a robust distribution technique by placing its products and solutions in prime luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the corporate launched a whole new fragrance, Concrete, and marked its launch while in the US having a Comme Des Garcons evening meal curated from the artist and chef, Laila Gohar.
Just about every retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and featuring buyers an immersive retail working experience.
With all the increase of shopping online, CDG expanded its attain by presenting collections through official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, earning pieces such as the Enjoy Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, aiding CDG get to world wide mainstream visibility though being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The organization also produces a line of agendered fragrances, a lot of which might be unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]